Category Archives: Optimisation

The Balance Between Creativity & Optimisation

designing-websites-with-seoWhen it comes to creating a new website it’s common for the web designers and SEO experts to work together in some capacity, however, they both tend to have different ideas when it comes to deciding what is more important.

The majority of web designers will be concerned about the look and style of the site and they can often place concern for rankings and the techniques used in SEO secondary to this, according to Grapefruit Marketing ( On the flip side of that the SEO experts’ priorities are to make sure the on-page optimisation is everything is should be, and that the designers don’t make their lives difficult when it comes to implementing their SEO techniques, therefore a fine balance has to be found. The fact of the matter is that a website can look amazing but if the correct SEO techniques are not used then the website cannot be appreciated therefore form which means that form and function has to be combined.

For a website to work well a working relationship has to be formed between the designers and SEO experts where both parties understand and appreciate the work that the other is doing. This means that the website must look great but it must also make good use of SEO techniques to receive the attention that it rightly deserves. What this means is that both have to make excellent use of their best practices to ensure that they are offering the best service possible whilst giving the website the best chance to work successfully.

When it comes to web design there are vital practices that they must follow in order to help create a balance. Web designers have to think about the mobile approach which will help to create a website that is simple to use for SEO experts who are trying to provide the seo services London companies need. Designing a site that loads quickly, usually quicker than 10 seconds will ensure that it’s better than average and the use of search suggestions in within-site search and if possible convert every search into navigation. The websites have to be easily digestible and understandable for users and using the latest web standards will ensure it’s up to date.

For SEO experts, making life easy for the web designers will require following best practices. It’s important to use key words intelligently and research keywords that are mobile specific whilst marketing tools such as video content, infographics and the proper integration with social media platforms like Facebook, Google+ and LinkedIn can help to increase quality links. Choosing reputable sources will ensure that relevant and high-quality links are created whilst using social media and integrating it into your website will help to improve user experience.

Combining form and function is crucial for those practical design agencies who want to commit to their clients by offering the best practices of both web design and SEO. This means that the balance between the web designers and SEO experts will be a lot easier resulting in happy customers. Both web designers and SEO experts are important to each other which is why bringing form and function together is one is extremely important.